If you’re lucky, you’re part of a company that invests (headcount and budget) in community building. If you’re very lucky, no one questions your purchasing of stickers or your trips to conferences. At some point, though, someone does. It’s from here that opinion forks into two camps. There are those who measure Community and those who refuse to do so. There is no middle group found in the mainstream media. You’re either Data Driven or Gut Driven. I’m going to argue in favor of being Data Driven, but it will not be for the numbers. It’s about the people and it’s about building a community that can survive in the long run inside a corporation.
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